Walmart enters the metaverse with Roblox experiences aimed at young shoppers

Walmart enters the metaverse with Roblox experiences aimed at young shoppers

Walmart is entering the metaverse with two experiences premiering Monday on the Roblox online gaming platform. The retail giant’s first foray into the virtual world will include a toy-dropping airship, a music festival with hot artists, a bunch of different games, and a virtual goods store, or “verch,” which matches what customers can find at …

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